Company Overview
Volley is transforming the racquet sports industry with innovative products for Tennis, Pickleball, Padel, and Platform Tennis. For decades, this space has seen minimal training advancement, but our Volley Trainer is poised to revolutionize how players engage with these sports.
Role Overview
We are seeking a highly motivated and strategic Marketing Manager to spearhead our marketing efforts and establish a strong in-house function. As our first dedicated marketing hire, you will take ownership of our go-to-market strategy, lead content creation, and collaborate closely with internal teams to drive growth. This is a unique opportunity to shape Volley's brand and marketing function from the ground up.
Key Responsibilities
- Lead Go-to-Market Strategy: Create the sales messaging ground game to drive inbound leads
- Manage Marketing Communications: Drive the production of compelling, on-brand content across various channels to effectively communicate the Volley story.
- Collaborate with Customer Success: Partner with the Customer Success team to ensure customer communications are strategic and aligned with our goals.
- Drive Marketing Initiatives: Create and execute quarterly marketing plans, leveraging social media, video production, and other digital strategies to boost engagement and sales.
This role is ideal for a creative, results-driven marketer who thrives in a startup environment and is eager to make a significant impact.
Key Qualifications
- 2-4 years of experience in marketing, preferably in technology or FitTech industries.
- Proven experience in B2B2C marketing with multi-stakeholder engagement.
- Strong ability to manage external contractors (e.g., video editors, animators).
- Expertise in social media strategy and execution.
- Experience developing and implementing quarterly marketing plans.
- Racquet sports experience is a plus, but not required.
- Collaborative mindset and strong communication skills.
Education Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or a related field preferred.
- Relevant certifications (e.g., Google Analytics, HubSpot) or equivalent hands-on experience are a plus.
What We Offer
- Comprehensive benefits, including medical, dental, and vision coverage.
- Free long-term and short-term disability, and life insurance policies.
- Simple IRA with company match.
- Flexible PTO and 8 paid holidays.
If you’re passionate about driving innovation in the sports industry and ready to help shape Volley's future, we’d love to hear from you!